Parallel Events

Cross-Border Product Selection

The Cross-Border Product Selection and Operations Forum, co-hosted by authoritative organizations such as the Shenzhen Cross-Border E‑Commerce Association and the Guangdong Cross-Border E‑Commerce Association, focuses on cross-border e‑commerce and global supply chains. Representatives from leading cross-border platforms—including Amazon, Shopee, and SHEIN—will be in attendance to present expert insights on platform policies, peak-season product selection, compliance and tax matters, and logistics strategies, offering exhibitors and sellers tailored product‑matching services to help brands expand into overseas markets more efficiently.

New Product Launch

A showcase for new products in the sports and outdoor sector. Leading brands such as Huawei and Wansheng unveiled groundbreaking innovations, highlighting advances in smart wearables and cutting-edge outdoor gear, drawing significant attention from industry professionals, media, and partners, and setting the tone for emerging consumer trends.

Interactive Experience

The entire venue is packed with exciting, interactive activities—fun, easygoing, and brimming with great prizes. Beer‑tasting contests, playful stamp rallies, lucky draws, and more keep the excitement rolling, while even more brand‑new experiences are being unveiled every day. Both adults and kids can join in with ease, strolling, playing, and winning fabulous gifts—each visit to the expo brings a fresh surprise.

Summit Forum

The forum brings together government officials, brand leaders, and industry experts for in-depth discussions on trends, market opportunities, and consumer insights in the sports and outdoor industry. With a special focus on hot topics such as outdoor adventure and homestay operations, the forum explores new pathways for integration between the industry and sectors like cultural tourism, accommodation, and rural revitalization, providing attendees with a professional exchange platform for forward-thinking and resource networking.

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